I’m pleased to announce the new design contest we’re doing with Spoonflower this month!
For those that aren’t familiar with them, Spoonflower offers digital fabric printing at competitive prices with no minimum yardage requirements. That’s right: your artwork, their fabric, hi-res digital printing, no minimums. If you’ve ever wanted to see your own artwork on apparel-ready fabrics, Spoonflower makes it easy for you. And while traditional screenprinting has a lot of labor and cost associated with burning screens for each color in the print, digital printing allows you to use artwork with thousands of unique colors. You can work in any image-editing or graphics program to create your design, then upload it to Spoonflower for printing. If you don’t want to make your own artwork, choose from thousands of designs from the extremely active Spoonflower community.
The theme for this contest is 8-bit video game heritage. If you were a kid born in the 80s, there’s a chance you spent some time in front of a classic game console. Not those fancy new first-person shooters or gesture-based games that kids these days are growing up with, but old school, top-down RPGs like The Legend of Zelda, side-scrolling platform adventures like Super Mario Bros, and puzzle games like Pipe Dream.
We have some room in our production schedule to make a couple different novelty prints for use in the Betabrand Karate Casual pants. They’re a simple, relaxed fit drawstring pant for weekends or lazy days at home. They’re also perfectly suited for slumber parties with friends and an old NES console!
I created a few mood boards to get the party started and show examples of how different kinds of games yield different color stories:
I can’t wait to see what the community comes up with! As a Betabrand employee I’m ineligible to win, but I still plan on submitting a design (as are one or two other Betabranders).
When I came on board here at Betabrand earlier this year, I was stoked to begin working on the house’s bike-commuter apparel line. I knew I wanted to create a shirt that complimented the Bike-to-Work Pants that were already a huge hit, and get even more traction within the cycling community.
So you can understand how big of a deal this is for me and how proud I am of all the hard work it took for the team here at Betabrand to get these shirts made! There was a lot of time spent in pattern development and fabric research that went into the creation of these, and I’m thrilled by how they turned out.
The Betabrand Bike-to-Work Shirt has the following comfort and safety features for your ride to & from work:
- Non-wrinkling poly fabric with moisture wicking and mechanical stretch.
- Vented chest pocket backed with a mesh liner.
- Rear cape vent under the back yoke (works in tandem with the Betabrand BTW Jacket)
- 3M Scotchlite retroreflective seam binding under the sleeve placket. Roll cuffs up to expose.
- 3M Scotchlite retroreflective band under the back of the collar. Pop the collar to expose.
- Droptail rear hem keeps your shirt tucked in.